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Michael Shackleford interview part 3 - Gaming consultancy
You have run a successful gaming consultancy business for some years now. Your clients are well known and respected gaming companies from both the land-based and online casino industry. For example, you've worked with the land-based casino MGM Grand, the game developer Shuffle Master Gaming and the online gaming companies Boss Media and Playtech.
Q: Which consultancy services does your company offer? Which of these services would you label as your core business, and which part of your job do you enjoy the most?
A: The thrust of my consulting business is casino game design. If you can come up with the basic idea for a game I can calculate the math and fine tune the rules to make it as good as possible. This includes both table games and slot machines.
A: Examples of the other one percent are Caribbean Stud Poker, Let it Ride, Spanish 21, but especially Three Card Poker. For each one of these there are hundreds of games that never got off the ground financially.
No, I was not involved in any of these. All of them were already out there when by the time I entered the arena in 1999. This also explains a major reason for their success, these games were introduced before everyone and their brother was trying to market their own casino game, so there was less competition.
A: First, I only even enter talks with a company that I feel is legitimate. The requirement to be awarded the seal is that they share their log files with me so that I may perform statistical tests to ensure the games are fair and determine the return percentages. I have declined this service to many casinos that I thought were of questionable integrity. Also, I am phasing out of this service and am accepting no new clients.
A: I would like to spend more time writing, public speaking, adding to my web site, and actual gambling. The consulting is more of a necessity to make up for an income gap.
This interview continues with Part 4 - Poker.
Michael Shackleford interview:Part 1: The Wizard of Odds
Part 2: Teaching at the UNLV
Part 3: Gaming consultancy
Part 4: Poker
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