Bluff Media signed up probably its biggest business deal yet this
week, reinforcing its reputation as poker's biggest and most respected
poker magazine.
At the heart of the venture is a four year World Series of Poker publicity
partnership with owners Harrah's Entertainment, Inc. which has signed
a non-binding letter of intent to form a digital publishing alliance
with Bluff Media LLC for online and radio coverage of all World Series
of Poker-branded events on a global basis.
The letter of intent, which is subject to the finalization of a definitive
agreement, calls for Bluff Media to be designated the official digital
publisher and radio partner of the WSOP, the WSOP Circuit, WSOP Europe
and other WSOP events.
Bluff will operate WorldSeriesofPoker.com and provide broadband, streaming
and real-time content, including chip counts, live event updates and
video and audio news programs and features.
"Bluff shares our vision for bringing WSOP content to every
medium that matters," said Jeffrey Pollack, commissioner
of the World Series of Poker. "Over the next four years,
this alliance will help us connect with our players and fans in new
and exciting ways, and further increase the value and relevancy of
our global brand."
"We believe the consolidation of digital-publishing rights
under this agreement will lead to a more cohesive, integrated and
compelling product for poker fans around the globe," said
Eddy Kleid, co-president of Bluff Media.
Bluff Media is the publisher of BLUFF magazine, and co-publisher of
newly launched SE7EN magazine, a sports-centric men's interest publication.
The company pioneered poker on the radio by broadcasting final table
play-by-play of 2006 World Series of Poker events on satellite radio,
continues to cover the world of competitive poker through its various
print, internet, and broadcast media properties.
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment through its operating subsidiaries. Since its
beginning in Reno, Nevada, nearly 70 years ago, Harrah's has grown
through development of new properties, expansions and acquisitions,
and now owns or manages casinos on four continents. The company's
properties operate primarily under the Harrah's, Caesars and Horseshoe
brand names, but the firm also owns the London Clubs International
family of casinos.