Yahoo! UK has joined Boss Media's and St Minver's partner-based International Poker Network. The Yahoo Poker website offers both play money and real money cash games. New players get a massive $1000 sign-up bonus.
The launch is in response to the increasing demands of its expanding audience for an entertaining poker product within a safe playing environment. The new service offers an innovative and user-friendly experience through a flash-only, browser based design that requires no download.
Markus Holm VP of Boss Media said: "This partnership [...] is a very strategic milestone for the company. It confirms that online gaming and entertainment are becoming increasingly integrated and that a major portion of future growth in our industry will come from large online entertainment brands."
Yahoo! UK has also partnered with Endemol Gaming, to create exclusive video tutorials and interactive guides.
US players are not able to play at Yahoo Poker.