UltimateBet and Absolute Poker will no longer use professional poker players to advertise in the US market, but will continue to do so internationally. According to a press release the marketing decision will not in any way affect US players.
Phil Hellmuth and Annie Duke, who have worked with UltimateBet since its creation, will continue to endorse UltimateBet in international markets.
Johan Storakers -- Sweden's no.1 professional poker player -- and Jim Worth AKA KrazyKanuck are also in the current stable of UltimateBet.com Pros.
Absolute Poker, whose pros include Mark Seif and others, has just signed a 12-month deal with Serinda Swan, the Face of AbsolutePoker.com. Serinda will star alongside the successful winners of the Absolute Dream package in TV, magazine and online advertisements worldwide.
Absolute Poker and UltimateBet are both owned by Blast Off Limited. Despite the change in marketing strategy the company claims their US business is still breaking growth records.