Poker Creations has announced a multi-week, online poker promotion
with Milwaukee’s Best Light Beer and Casino Media Group, a multi-media
agency with offices in Toronto, New York and Las Vegas.
In terms of the agreement, Poker Creations will provide online logistics
for its second nationwide promotion sponsored by Milwaukee’s
Best Light Beer, a Miller Brewing product.
Beginning on September 10, Milwaukee's Best Light will invite legal-drinking-age
consumers to visit the Milbestlight.com website to register and compete
in an online Texas Hold’em tournament. Seven grand prize winners
will earn seats at the 2007 World Series of Poker, airfare and lodging.
MBL beer packs will carry details of the promotion, too.
The Poker Creations release quotes a report from the New York Times
that there are more than 65 million poker players in the US, where
live-money Internet poker sites are considered illegal. This, together
with recent actions against a well known sportsbook by US authorities
has caused US-based brand owners and media properties to re-evaluate
how to align themselves with this burgeoning new audience.
“We have developed a US-legal promotional poker platform
that allows sponsors to offer free online poker to their constituencies,”
said Michael Clebnik, COO of Poker Creations. “Our poker
rooms offer exciting online poker play, but, unlike offshore or remote
sites, we offer contestants the opportunity to win prizes, without
gambling. This promotion with Milwaukee’s Best Light highlights
our unique ‘advergaming’, software assimilating sponsor’s
brands into the application in a myriad of ways, making the sponsor
a truly integrated part of the action.”