Party Gaming is not letting the adverse market conditions brought
on by the US anti-online gaming measure to slow it down, it appears
from company news this week. The Gibraltar-based group is gearing
up to re-launch its sportsbook acquisition Gamebookers in early November
with a new look and a new brand - PartyBets.
The purchase of Gamebookers was part of CEO Mitch Garber's timely
strategy to maximize European sports and gaming revenues and reduce
dependency on US revenues.
PartyGaming acquired Gamebookers for Euro 102 million and under the
terms of the deal, it acquired the business and assets of Gamebookers,
which provides online sports betting in 12 languages and has more
than 250 000 registered customers in 140 countries.
At the time, Garber said: "We believe that sports betting
will be a valuable addition to our integrated gaming platform, which
we expect to provide excellent cross-selling opportunities for our
expanding base of customers outside the US."
Gamebookers operates out of Bulgaria under an Antiguan gaming licence,
and has been integrated into the PartyGaming brand.