Boss Media has announced that it has initiated the development of a web-based poker product. The new gaming client is being developed in Macromedia Flash.
The fact that the client will be web-based means that players will
be able to log onto Boss Media's partner-based poker network directly
from the browser, without having to download software to their computer,
which also means that availability will increase substantially. Delivery
is scheduled for spring 2007.
"Our web-based poker product is a natural and desired complement
to our existing downloadable product. The launch of the web-based
poker product will attract so-called casual players to a greater extent.
These could be players who have yet to try playing poker on the Internet
or players who want a simple way of participating in a couple of quick
poker rounds during their lunch break. They could also be players
who quite simply do not have the capacity to download a full poker
client for installation," says Eric Matsgård, Head
of Product Development at Boss Media.
"Being able to offer our poker service via a web-based
poker client will provide key support in our focus on the branded
market. Our experience shows that related sites attract a different
type of player, ones who demand simpler and faster access to the games
offered, compared with those who traditionally play in our poker rooms,"
says Johan Berg, President and CEO of Boss Media.