World Poker Tour Enterprises and London-listed online gambling group
Party Gaming plc have teamed up in a multi-year agreement that will
provide international television sponsorship of the World Poker Tour
(WPT) and Professional Poker Tour (PPT). The agreement covers shows
produced under WPT Seasons IV, V, and VI and PPT Seasons I, II, and
III.
WPT spokesmen said that the agreement helps solidify and expand the
international WPT brand through PartyGaming's extensive marketing
resources; provides valuable promotional opportunities for WPT's online
gaming site and Worldpokertour.com and represents a new revenue stream
for WPTE.
In return, Party Gaming subsidiary PartyPoker.com will receive exclusive
in-show branded integration and association with the premier WPT brand
in televised poker. The financial terms of the agreement depend upon
the number of international territories contracted with, the amount
of branded integration within each episode and the number of episodes
aired.
PartyGaming has also made certain commitments towards online satellites
to tournaments and promoting the WPT Academy.
"We are pleased to be creating an alliance with a leading
marketer such as PartyGaming," said Steve Lipscomb, WPT
founder and Chief Executive Officer. "This deal represents
a win-win for both parties. It aligns WPT and PartyGaming's goals
of expanding the international distribution of our programming and
helps facilitate the growth of poker worldwide."