World Poker Tour Enterprises, Inc., has licensed its brand to London-based
mobile gambling service provider 3G-Scene Limited for a joint mobile
gaming offering.
3G-Scene will provide WPTE with a turnkey solution, including product
design, management and sales, for WPTE's mobile gambling offerings
globally in countries where such gaming is permitted.
The partners have released the first version of their jointly-developed
mobile Texas Hold'em multi-player poker game, which will be available
on select mobile carriers in the U.K. Poker fans served by those carriers
will be able to wager real money "live" against other players
also on those carriers.
By partnering with an innovative provider of integrated gaming solutions
specifically designed for mobile usage, WPTE hopes to create a mobile
gambling offering that will effectively provide customers with a suite
of multi-player poker games that are offered in a safe, secure and
enjoyable environment.
"We chose 3G-Scene as our partner of choice to help us
provide WPTE's international fan base a compelling real money poker
product that complements our strong position in the global mobile
marketplace," said Steve Lipscomb, WPTE founder and CEO.
"We see this initial venture as the entrée to what
we hope will be a vast mobile market."
WPTE also purchased a 10 percent stake in 3G-Scene, which it believes
will help cement a long-term relationship with 3G-Scene.
The partnership with 3G-Scene is part of a plan to extend WPTE's expanding
internet-based businesses, which includes the company's general website
WorldPokerTour.com, its real money international gaming website wptonline.com,
and its subscription-based poker games on mobile carriers around the
globe.
"We are very excited to be teaming up with the most respected
and recognized brand in professional poker," said Peter
Karsten, CEO of 3G-Scene. "This partnership will enable
us to maximize our reach when bringing our unique real money casino
and poker gambling solutions to the mobile market."