Playboy Enterprises Inc. will use poker software from CryptoLogic
Inc. to run its Internet poker website, the companies announced this
week.
The move builds on a relationship between the two companies that began
in May with the announcement (see previous InfoPowa report) that CryptoLogic
would launch a Playboy-branded Internet casino, providing electronic
cash management, marketing support and customer support.
Under the three-year licensing contract between CryptoLogic subsidiary
WagerLogic Ltd. and Oceania Caribe Licensing N.V., CryptoLogic will
be the sole software product used for the Playboy Internet poker site.
"Whether it's on TV, in print or online, Playboy is one
of the world's premier entertainment brands, and CryptoLogic's poker
software can take it to new people and new places," CryptoLogic
president and CEO Lewis Rose said in a statement.
The poker site will offer "money can't buy" promotions for
players, Playboy merchandise, invitations to Playboy-hosted events
and trips to the legendary adult magazine publisher's Playboy Mansion.
Playboy plans to market its Internet gaming sites around the world,
excluding the United States where legislative hurdles prevent online
gambling.