BetonSports plc, one of the world's largest gaming companies employing more than 2,500 people, re-launched it's poker rooms, BOSPoker.com and Millpoker.com, on the Tribeca Tables Network. Following the launch it reported an immediate 60 percent rise in poker revenues.
Tribeca Tables is an independent network of over 100 poker rooms, including high profile brands like Paddy Power, Blue Square, Victor Chandler, Golden Palace and Doyles Room. Tribeca Tables does not own any poker rooms itself, but provides the technology and shared poker environment to it's client brands.
The Tribeca Tables Networks has grown rapidly over the last years, and according to BetonSports, it has now reached the critical mass to make participation worthwhile. BetonSports CEO, David Carruthers commented: “Player liquidity is crucial to the customers' online poker experience. Our deal with Tribeca will guarantee consistent liquidity and cement player loyalty to the BoSPoker brand.”
BetonSports plans to cross-sell the revamped poker rooms aggressively to it's large customer database of mainly sportsbettors in order to further diversify it's sources of revenue. Tribeca Tables thinks this strategy will work very well, and added: "As you know there is a very close synergy between sport bettors and poker players that will truly add value.”
BetonSports is also planning a major TV and radio advertising campaign. It has signed on Tom Arnold, known from the sitcom Roseanne and Fox's "The Best Damn Sports Show Ever", to represent the company to the public.