William Hill TV, Channel 425 on the Sky platform, launched a new
style poker programme this week, 'Poker 425' for the late night poker
viewer. The first programme will air in the UK on Wednesday March
23.
'Poker 425' is a weekly magazine style programme which moves away
from the usual repeat broadcasts of old tournaments to bring the poker
aficionado the most 'recent and relevant' news from the European Poker
Tour. At the helm is a fresh 'poker' face in 5TV presenter Johny Gould
and professional player Tony Kendall. 'Poker 425' aims to bring a
fresh outlook to the game, featuring the most recent tournament action,
results, analysis, interviews and tips from the top European professionals
competing in the European Poker circuit.
David Hood, William Hill PR Director said; "We expect 'Poker
425' to attract a large slice of the late night poker viewership.
An explosion in the number of players now participating in the game
means poker is the hottest gaming product on the internet. William
Hill is bringing together the popularity of williamhillpoker.com with
players in over 150 countries and Channel 425 TV to ensure some dynamic
content for 'Poker 425'. It is a natural fit for Channel 425's late
night viewers."
Whilst stimulating betting activity via Hills established Internet
and telephone mediums, Channel 425 offers viewers an interactive function
via the iTV remote with a host of RNG products available 24hrs a day,
365 days a year.
Players can register to play roulette, virtual racing, spoof, roll-em
and many other games whilst the daily programming on Channel 425 still
revolves around Racing Live, a live 3½ hour show featuring
up to 40 live greyhound races a night. The station starts live programming
in mid afternoon with the recently acquired 'The Game' programme hosted
by Patrick Kinghorn on TalkSport, which promotes evening football
and sports betting opportunities.
'Poker 425 ' will be broadcast at 11pm each Wednesday night, and repeat
at the same time nightly throughout the week.