World Poker Exchange (WPE) announced this week that IFILM Corp.,
a broadband entertainment destination reaching more than five million
people per month will exclusively stream clips and highlights from
Worldpx.com's first annual World Intercollegiate Poker Championship
in Cancun, Mexico from March 12 - 14, 2005.
IFILM.com will film the final table of the free national Intercollegiate
poker tournament that spanned 120 top U.S. universities, awarding
scholarships and other college-oriented prizes as the first national
on-line/off-line poker tournament exclusively marketed to college
students.
The company will produce shorts of the tournament action, which will
be hosted by MTV diva, Trishelle, interview the various college poker
players, and capture the juxtaposition of poker play amongst Spring
Break antics. The Poker Championship content will be featured prominently
on the IFILM.com website and syndicated to online partner sites that
are targeted on the college audience.
Haden Ware, CEO, World Poker Exchange says, "IFILM.com
has a loyal following among college-aged consumers across multiple
territories that appreciate independent and alternative video programming,
making it a natural media partner for our unique college tournament.
The college sector is one of the fastest growing demographic segments
of on-line poker, which is why we chose to host the final table at
ground zero of Spring Break."