ESPN poker site: 30,000 signups in 2 days

Fri, 11 Mar 2005

In last week's InfoPowa round-up we reported on the launch of ESPN's impressive new online poker initiative, powered by Micropower. The recipe must be right, because within two days of the launch over 30,000 people had signed up, reflecting resounding consumer interest in the game.

The sports media company launched its free online poker game last week as part of its multimedia effort to capitalize on a trend spurred by TV programs such as the World Poker Tour and the World Series of Poker, which airs on ESPN's cable television network, and other attractions are likely to build the player base further in the months ahead.