Barely two months back Rising Star Gaming was in the news when it
purchased for an undisclosed sum the notorious Portofino and Hampton
online casinos. This week an affiliate program revealed that the group
has also acquired Express Poker and Magic Gold, two casino/poker operations
powered by RTG and operating out of Costa Rica.
The Cyber Success Group Inc. (CSG), obtained the exclusive marketing
rights of the two newly launched sites which were "...recently
purchased by Rising Star Gaming, a privately-held online Gaming equity
fund, from ADLM Limited."
ADLM is a company that involves a major Windows Casino investor, Avi
Goldman who also featured in the series of rapid fire deals leading
to the RSG acquisition of Portofino and Hampton. In a matter of weeks,
the original owners Connect To Casino sold the casinos to Goldman's
World eGaming, which sold on to RSG.
According to George Klein, Director of Investment Relations for RSG,
"Even though these two sites are start-up projects, we're
bullish on their performance based on CSG's relationships with more
than three thousand affiliates worldwide."
According to Christopher Shawn, affiliate manager for CSG, "Increased
pressure by the U.S. Department of Justice on U.S media to avoid accepting
online gambling ads was the most important factor concentrating our
marketing efforts on a strong gambling affiliate program instead of
on limited media buying."
The two gaming brands will be offering affiliates a new assistance
and reward program called Gaming Revenue. It is claimed that this
program will provide affiliates with innovative and creative, outside-the-box
strategies, tools, and techniques for promotions. "Gaming
Revenue promises to ensure complete transparency and clarity in all
its financial relationships with affiliates, and to resolve all affiliate-related
matters as quickly as possible," according to Shawn.