Barely two months back Rising Star Gaming was in the news when it
purchased for an undisclosed sum the notorious Portofino and Hampton
online casinos. This week an affiliate program revealed that the group
has also acquired Express Poker and Magic Gold, two casino/poker operations
powered by RTG and operating out of Costa Rica.
The Cyber Success Group Inc. (CSG), obtained the exclusive marketing rights of the two newly launched sites which were "...recently purchased by Rising Star Gaming, a privately-held online Gaming equity fund, from ADLM Limited."
ADLM is a company that involves a major Windows Casino investor, Avi Goldman who also featured in the series of rapid fire deals leading to the RSG acquisition of Portofino and Hampton. In a matter of weeks, the original owners Connect To Casino sold the casinos to Goldman's World eGaming, which sold on to RSG.
According to George Klein, Director of Investment Relations for RSG, "Even though these two sites are start-up projects, we're bullish on their performance based on CSG's relationships with more than three thousand affiliates worldwide."
According to Christopher Shawn, affiliate manager for CSG, "Increased pressure by the U.S. Department of Justice on U.S media to avoid accepting online gambling ads was the most important factor concentrating our marketing efforts on a strong gambling affiliate program instead of on limited media buying."
The two gaming brands will be offering affiliates a new assistance and reward program called Gaming Revenue. It is claimed that this program will provide affiliates with innovative and creative, outside-the-box strategies, tools, and techniques for promotions. "Gaming Revenue promises to ensure complete transparency and clarity in all its financial relationships with affiliates, and to resolve all affiliate-related matters as quickly as possible," according to Shawn.