Playboy Enterprises and the company of former world poker champion
Chris Moneymaker, Moneymaker Gaming have teamed up to create a co-
branded poker product.
Moneymaker, who became an overnight sensation after turning $40 into
$2.5 million at the World
Series of Poker, launched Moneymaker Gaming earlier this year
to make and market an upmarket collection of poker tools that includes
poker chips, poker chip sets, poker tables, poker collectibles, and
accessories.
"Poker is a logical brand extension for Playboy, and Moneymaker
Gaming is a natural partner," says Sarah Haney, Director
of Entertainment Licensing for Playboy. "Poker legend Chris
Moneymaker becoming an overnight success reflects the aspirational
Playboy lifestyle."
Moneymaker Gaming will showcase the products at the WSOP Lifestyle
Show this week and MAGIC Las Vegas in August 2005.
The initial product line will include a signature poker chip set and
high-end poker table, retailing at PlayboyStore.com, MoneymakerGaming.com,
and the Playboy Concept Boutique, Las Vegas.