BetonSports (BOS) subsidiary BOS Poker.net is to sponsor the "Wayne
Allyn Root's Winning Edge" TV show due for launch in the
USA in September this year in a deal that whilst not quantified in
dollar terms was claimed to be significant.
BOS Poker.net is an informational poker site for fun, entertainment
and prizes only, and is the newest venture by BOS into the world of
poker. The agreement includes sponsorship of both "Wayne Allyn
Root's WinningEDGE" national TV and radio properties.
Chairman & CEO Wayne Allyn Root said of the partnership, "This
deal with BOS Poker.net is the largest sponsorship deal in our history.
It comes on the heels of our announcement that we plan to become heavily
involved in poker - the most high profile and fastest growing form
of gaming in the world today."