With high stakes of a $2 million minimum prize chest, the offline poker tournament The London Open is sure to attract plenty of attention between August 4th and August 7 this year.
Online poker site World Poker Exchange, will host the event in partnership with FHM UK and The Bravo Channel, the UK's leading men's TV entertainment network.
The World Poker Exchange London Open is described by the two sponsors as "....the first lifestyle poker tournament" and will be held at a unique venue in London with exclusive social outings each night of the tournament, attracting both world-renowned poker players and celebrities from around the globe.
The overall tournament will be filmed as a primetime TV special, "World Poker Exchange London Open," and will also document the highs and lows of 10 FHM qualifying players as they play for the millions of dollars in the prize pool which will be broadcast on Flextech's Bravo and freeview channel Ftn, reaching 13 million homes.
Beginning this week and running through June 2005, the FHM/World Poker Exchange Poker School will be highlighted in advertorials, video tutorials and promotions in FHM magazine, Zoo magazine, FHM.com and twelve emap radio stations across the UK, including KISS FM in London, inviting 5 million FHM readers and countless listeners to participate in a free qualifying tournament for the World Poker Exchange London Open.
Haden Ware, CEO of World Poker Exchange says, "The wide scope of our first international live tournament demonstrates that Worldpx.com is committed to becoming one of the top online poker destinations in the world. The event's format and non-card playing activities surrounding the World Poker Exchange London Open will make it a truly lifestyle tournament, clearly differentiating it from all other existing live tournaments and making it a perennial "must attend" event for any professional poker circuit player."