Poker News & Strategies

Empire Online to buy Noble Poker

Tue, 2 Aug 2005 Send page to friend Bookmark page Smaller font Larger font Printer friendly

Empire Online, the owner of Empire Poker, has reached an agreement to buy Noble Poker, the largest poker room powered by Playtech's iPoker software. The deal will give Empire Online control over Noble Poker's player database, brand and other intellectual property.

Empire Online also intends to buy Club Dice, a company that operates three online casinos (Club Dice Casino, Carnival Casino and Monaco Gold Casino) and one bingo room (YouBingo), all on the Playtech platform. Besides the 70,000 real money player database of Club Dice, Empire Online will also acquire a Playtech license as part of the deal.

Empire Online listed on the London Alternative Investment Market just two months ago, and is now using the furnished capital to diversify it's business. Both Noble Poker and Club Dice operate on the Playtech platform, which makes Empire less dependent on iGlobalMedia (PartyGaming). Empire Online has reserved a grand total of $40 million to finance both transactions.

Noam Lanir, Chief Executive of Empire Online, commented "... In Club Dice and Noble Poker we have bought running businesses which achieve a strategic objective of diversifying our base of technology providers."

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