Poker News & Strategies

Poker: a $60 billion business

Fri, 22 Apr 2005 Send page to friend Bookmark page Smaller font Larger font Printer friendly

Latest study from the Research and Markets organization continues to paint a rosy picture of the online poker business:

The amount gambled on poker websites around the world is estimated to be more than US$ 60 billion for 2005.

More than 60% of the industry experts surveyed believe that online poker will be the dominant offer in online gambling in 2-3 years.

75 percent of the industry experts surveyed believe that the global annual rake/commission in the 2-3 years will be more than US$ 4 billion.

When it comes to geographical expansion, Europe seems to be the place to go; 52 percent of the experts believe that Europe offers the greatest future potential for online poker. Market leader Party Poker, for example, is planning to launch its presence on television throughout Europe very soon and already operates its site in one other language besides English – German.

On the downside, the study points out that the online poker market will become a tougher market in the future. With decreasing revenues per active player and growing competition, the poker operators have to find successful strategies for the future. The industry insiders surveyed recommend as the most important strategies for the future the creation of poker networks, the entry into the market by more betting brands such as Ladbrokes, and the consolidation of poker sites.

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