Press reports from the USA reveal that the Travel Channel has exercised
its option early by announcing that it will broadcast the fourth season
of the World Poker
Tour (WPT) which airs on Wednesday nights at 9pm ET/PT.
It's not hard to see why an early re-up was decided. The highest rated
show ever on The Travel Channel, the WPT is now seen in over 60 countries
worldwide, and its tournaments are held at first class locales and
resorts as far ranging as Paris, the Bahamas and Las Vegas. When the
WPT rolls into town, players are accorded a hero's welcome and poker
fans plan their schedules around the WPT Final Table taping.
"We are thrilled to extend our relationship with The Travel
Channel," said Executive Producer and Founder of WPT,
Steven Lipscomb. "Their commitment further reinforces the
WPT as the preeminent brand of poker while maintaining Wednesday night
as Poker Night! Together we will continue to build Poker as a mainstream
sports sensation."
The program continues to be a ratings juggernaut, and the extension
of the deal will keep the popular weekly series a fixture on the network.