Poker News & Strategies

Caprice Bouret joins Paradise Poker

Thu, 13 May 2004 Send page to friend Bookmark page Smaller font Larger font Printer friendly

ParadisePoker.com, at one time the top Internet poker site before being unseated by Party Poker has contracted super model and TV travel presenter Caprice Bouret to front a multimillion-pound marketing campaign in the UK.

Total Media, which handles the PP account says it will kick off a cross-platform campaign covering British newspapers, magazine and outdoor advertising that features the blonde model on 96-sheet posters as the website’s ambassador, possibly emulating 32 Red Casino's successful use of actress Patty Kensit in a similar role.

The poker company, which previously focused on the US market, said it is now launching its new marketing campaign in the UK where online poker has seen a surge in popularity.

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