ParadisePoker.com, at one time the top Internet poker site before
being unseated by Party Poker has contracted super model and TV travel
presenter Caprice Bouret to front a multimillion-pound marketing campaign
in the UK.
Total Media, which handles the PP account says it will kick off a cross-platform campaign covering British newspapers, magazine and outdoor advertising that features the blonde model on 96-sheet posters as the website’s ambassador, possibly emulating 32 Red Casino's successful use of actress Patty Kensit in a similar role.
The poker company, which previously focused on the US market, said it is now launching its new marketing campaign in the UK where online poker has seen a surge in popularity.