Bet365, one of the most successful casino and sportsbook sites on
the Internet has entered the booming online poker sector with the
announcement that it is now operational as a member of Microgaming's
Prima Poker global network. The network is currently achieving a significant
25 percent a month growth rate, almost double that of the industry
standard.
The new poker room facility can be accessed from the main bet365 site
at Bet 365.com . It has a stand-alone Prima Poker infrastructure with
24/7 action and support distinct from the Boss Media software that
powers the casino and sportsbook side of the site.
John Coates, Chief Executive of bet365, noted "PrimaPoker.com
have established the leading poker network on the Internet and we
are looking forward to making this fully integrated product available
to all our sportsbook customers."
Bet365 becomes the twenty fourth member of the fast expanding network,
which serves thousands of simultaneous players around the world, and
around the clock with Texas Hold'Em, 7 Card Stud, and 5 Card Stud
games. Extensive promotions are continually running like Sit and Go
tournaments, multi table tournaments and major initiatives such as
the Hendon Mob world tour.
All expenses sponsorships for winning players are a recurring feature,
and continually send significant numbers of players to land-based,
world-class poker competitions.
A Prima Poker spokesman says that the network is both pleased and
proud to be the supplier of choice for an operation of the caliber
of bet365's entry into the poker market.
"This leading casino and sportsbook site is not the first
to have selected Prima for its poker ambitions whilst using another
software in its general operations," he said, commenting
that the hi-tech Microgaming poker software has been specifically
designed to meet player demands for fast, robust and easy to use poker
with razor sharp graphics. New advances in effective, real-time detection
of collusion have been incorporated in the software to counter this
threat to fair and enjoyable gaming.
The Prima Poker network has been moving steadily up the list of top
ten online poker venues over the past year, and is currently achieving
monthly growth rates around 25 percent. More players and more tables
means better action and excitement for gamblers at every level and
on every game.
The network offers a wide choice through its twenty four poker rooms,
many of which are well established and trusted names such as King
Neptune's, Riverbelle, NordicBet Group, 32 Red, Expekt.com, The Gaming
Club and BetonUSA.
Internet gamblers have taken to poker in a big way, and extensive
media coverage has ensured that the game attracts growing numbers
of both casual players and seasoned professionals. The Internet poker
market has increased six-fold in the past year alone to an estimated
10 percent of a US $5 billion revenue, global online gaming market
with the top ten poker rooms accounting for approximately 90 percent
of revenues in the sector.